Delivering Strategic Impact through Communication, Clustering, and Exploitation
As part of our interview series highlighting the core contributors to the Horizon Europe HAVEN project, we spoke with the team from AEIMIS, a partner with a strategic role across communication, collaboration, exploitation, and financial coordination. Here’s what they shared with us.
Q: Can you describe AEIMIS’s role within the HAVEN project?
AEIMIS:
AEIMIS is responsible for leading four major areas within HAVEN:
- Dissemination and Communication
- Cooperation and Clustering
- Exploitation Strategy and IP Management
- Financial and Administrative Coordination
As the lead partner for dissemination, we developed and manage the HAVEN Dissemination and Communication Plan, which guides how the project is presented to external audiences — from industry stakeholders to policy actors and the general public. We oversee all key communication tools, including the website, social media, press releases, interviews, newsletters, printed materials, and video content. Our role is to ensure that HAVEN’s innovations are communicated clearly, consistently, and strategically across diverse channels.
In parallel, we coordinate cooperation and clustering activities by identifying synergies with other EU-funded projects and initiatives in the battery, grid, and energy storage fields. This involves building relationships that can support joint dissemination efforts, co-branded events, and knowledge exchange.
We also lead the development of HAVEN’s Exploitation Strategy and IP Management Plan. We work closely with partners to identify key exploitable results, assess their market potential, define ownership, and suggest pathways for future commercialisation, policy uptake, or further research.
Lastly, AEIMIS handles the project’s financial and administrative coordination. This includes monitoring partner expenditures, supporting financial reporting, and ensuring that all administrative tasks — from meeting organisation to record keeping — are managed efficiently and in line with the grant agreement.
Q: What are the main challenges AEIMIS is tackling in the HAVEN project?
AEIMIS:
One of the core challenges is maintaining consistent and engaging communication in a highly technical, multi-partner project. HAVEN brings together diverse expertise — from power electronics and battery engineering to AI-based control systems — and our task is to translate this complexity into content that resonates with external audiences, without diluting the depth of the science behind it.
In terms of clustering, the challenge is to move beyond surface-level connections. We aim to develop meaningful collaborations with other projects, aligning on shared objectives, timing, and audiences to maximise collective impact.
On the exploitation front, a key difficulty is harmonising different perspectives across the consortium. The project spans a broad technological scope, and aligning on what constitutes exploitable results, who owns them, and how they can be used post-project requires time, dialogue, and clear frameworks.
Overall, maintaining momentum, consistency, and strategic alignment across these four areas over the course of a four-year project is no small task. We tackle this by staying proactive, engaging partners regularly, and continuously refining our approach in response to feedback and project evolution.
Q: What motivates AEIMIS in its role within HAVEN?
AEIMIS:
Our motivation comes from the opportunity to bridge innovation with real-world impact. HAVEN is developing cutting-edge hybrid energy storage technologies, and our work ensures these results are not only seen, but also understood, shared, protected, and sustained beyond the project’s timeline. It’s a rewarding challenge that combines creativity, coordination, and strategy — and we’re proud to contribute to that mission.